Hawaii Commercial

I just recently watched a commercial for people that might want to vacation to Hawaii, and thought that the commercial was a perfect example of dual coding. Not only did the commercial have a calm and soothing voice explaining why Hawaii was great to visit, but it also showed video of Hawaii's beaches, and other tourist attractions. These two coding methods worked perfectly because they helped emphasize each other instead of distracting the viewer between the two.

Another commercial I saw though did not use the dual coding theory effectively. It was trying to advertise a new product. It had a person explaining the product, but also had text on screen describing the products features. This was not very effective because the person and the text were competing with each other, and therefore the viewer can not decide which one to pay attention to, causing the message to get lost.